Why LinkedIn and Other Companies Abandon Native Polls

Last week, LinkedIn announced that it will discontinue polls in groups, starting May 15th. Most people don’t think it’s a big deal because they never use LinkedIn polls, but it brings up an interesting question about polling.  

Why do companies like LinkedIn and Facebook abandon a tool that can provide publishers, brands and individuals with feedback, engagement, and additional traffic?

The short answer is, “An old-school polling solution isolated to one channel like LinkedIn or Facebook just doesn’t get results on today’s social, real-time web. Pouring resources into it wouldn’t have made sense for them.” says Jimmy Jacobson, CTO of wedgies.com.

Here are the two main reasons why companies like LinkedIn abandon polling features:

Multi-Channel Sharing

Polls limited to one channel aren’t successful because people aren’t limited to one channel. As social networks have grown exponentially, creating vast feedback channels ripe for polling, companies like LinkedIn are fighting to keep your attention. In their mind, it doesn’t make sense to develop a technology that requires input from competing channels to be effective.

User Experience Development

User experience is key to engagement and participation in a poll. Ugly radio buttons and complicated interfaces that ignore the human need to engage with visual content are rampant. Polls also need to be created at internet speed. No one has time to waste with clunky interfaces. It takes dedicated resources to create a polling solution that matches the visual brand and technical requirements of a large organization across desktop and mobile. Dedicated resources cost money.

But LinkedIn’s decision doesn’t mean polls don’t work. It just means they’re not worth developing for only one channel.

Publishers, brands and individuals don’t need to lose out on the power of polls to gather feedback, trigger social engagement, and drive traffic across all of their channels because of that.

Wedgies has put the design and development time into hauling the technology out of the 90’s and put multi-channel polling into the hands of anyone who wants to wield it. Tech-savvy brands like Engadget, Pantene, USAToday, The Next Web, The Weather Channel, and many more are engaging millions with their polls. 

Example Engadget Poll

Wedgies provides a real-time, mobile-friendly polling platform that collects votes from all channels, even SMS, in one place so you can actually use the results. They take less than 60 seconds to create, you can easily embed them in articles, and share them on tumblr, Twitter, and Facebook with one click. Brands who embed them in articles and share their poll across social networks have even seen 10-20% lifts in traffic compared to articles without polls. Not to mention all the likes, shares, retweets, favorites, and reblogs that create the traffic.

“Despite seeming simple, building a fun and engaging polling platform is really hard.” says Jimmy Jacobson.

LinkedIn and other companies abandon native polls because it doesn’t make sense for them to dedicate resources to developing a polling platform for a single channel that won’t meet the needs of users.

 

We’re excited to announce Wedgies integration with Tumblr. This makes polling on Tumblr simple and easy.  Here’s what you need to know:

  • Interactive Polls inside the Tumblr dashboard AND on your Tumblr Blog
  • Realtime voting on site and in the Tumblr app
  • Easy to share, no HTML code. Just click the Tumblr button on wedgies.com and your wedgie will be embedded in your post.
  • The best way to get fast opinions on Animated GIFs inside Tumblr.

Make you first Tumblr poll today!

Pantene Scores Real-Time Oscars Win With Wedgies

It wasn’t easy for brands to get in on the real-time social media action during the Oscars this year. Ellen’s twitter-exploding selfie, Gravity, Pharrell’s hat, an impromptu pizza delivery, and the fate of Leonardo DiCaprio’s Oscar nomination took up most of the attention. A few brands managed to score, and Pantene Pro-V won the red carpet with wedgies social polls and Jared Leto’s hair.

Pantene Pro-V built on their successful Oscars strategy from last year, promoting and riding the popular #WantThatHair hashtag to the top of the red carpet buzz. Jared Leto’s wavy man locks were perfect for the conversation and supported their larger marketing campaign.

While the red carpet had the world engaged, Pantene created a wedgies poll that included two photos of Leto, side-by-side, asking if people thought his hair should be up or down. Man up or Man Down? Their Facebook fans responded with over 26,000 likes, 1,100 shares, and 3,300 comments.

Here’s how it went down.

Tweets!

Pantene released this simple tweet about Jared Leto’s wavy hair using their hashtag #WantThatHair and quickly got 173 retweets and 224 favorites. 

The Wedgie

Realizing people loved to talk about Leto’s hair they got more specific and used Wedgies.com to ask whether people liked his hair up or down.

Facebook

Choosing to share the poll with their Facebook audience they used their wedgies voting links and easily posted the wedgie on their page. 

The Results: Man Up

Their audience responded immediately and in less than a day, their post had 10s of thousands of interactions, and over half of their active fans engaging with their post.  It was close, but after over fifteen hundred votes the majority of 53% were in favor of Leto’s hair when it was up.  More than a few of the Facebook commenters saying he reminded them of Amanda Bines with the hair down.

In fact, Pantene’s Oscar engagement was so popular it won top spot as “Best Runway Chatter” by Contently.

Win at the Next Real-Time Event

You can get the most out of the next conversation around a real-time event with wedgies social polls. Find a topic that you or your audience is interested in and create a question about it. It’s easy.

Pantene Pro-V used our custom branding feature to display their own brand colors and keep their whole campaign consistent. This is available under one of our paid options, but you can create a wedgies poll for free right now.

Give it a shot and let us know if you have any questions.

How The Next Web uses social polls to engage their readers

Google purchased Nest Labs for $3.2 billion in mid-January and lots of questions popped up about the deal.  Citizens of the internet were discussing privacy concerns and whether or not it was a good deal.  The Next Web reporter, Josh Ong, wrote an article covering the acquisition and created a Wedgies.com poll to embed in the article and share on their social channels. 

$3.2 billion is a lot of cash.  He wanted to know if his readers thought was a good deal so he embedded the Wedgie in his article.  The Next Web shared the poll on their main Twitter and Facebook accounts and received over 1600 votes to find out where their audience stood on the issue.

On Site Poll for The Next Web

Once they had created the poll, it was easy to use an embed code and seamlessly include the Wedgie in their article above the comments section.  The Next Web is wedgies pro user, which enables them to custom brand their polls so the color scheme matches their website and brand.

Sharing the Poll on Facebook

After embedding the poll, they shared it on Facebook via Wedgies.com’s open graph integration and got a bigger audience in on the question. They received 98 likes and 12 shares, getting them more votes AND more attention on their coverage of the deal.

Sharing the Poll on Twitter

A single Wedgies poll is easy to share across all channels so The Next Web didn’t waste any time tweeting their question.  25 retweets and 14 favorites quickly came their way.  A few notable retweets came from Digiscope to their 5,000+ followers and Drew Benvie to his audience of over 10,000.

Poll Results

In the end, The Next Web pulled in 1,634 votes and found out that 64% of their engaged audience on this topic thought that $3.2 billion was a good deal.  They generated conversations on all of their available channels and got a feel for what their readers thought which is useful in future coverage of the topic.

You Can Do it Too

The Next Web has been using Wedgies polls to engage their readers on everything from deals like this to Amazon Drone Delivery and Nadella taking the helm at Microsoft.

Matt Navarra, Social Media Director at The Next Web, says, ‘Wedgies polls are the best way for us to find out what people think about current events across all our channels. They’re simple to create, share, and vote on. I love being able to use images or GIFs with the polls.’

You can try Wedgies polls yourself right now to interact with your audience and find out what they think.

We just got off the line with Aaron Draplin and are inking the final details of his visit to Downtown Vegas. Aaron is visiting #vegastech on February 12th and 13th, and wants to see YOU at his talk on the 12th and his design session on the 13th. For Downtown residents and #vegastech companies this is an excellent opportunity to hear life-sized stories from Aaron and get real deal feedback on current projects. Here’s the full scoop:

Hear Aaron’s patented no BS talk!

When: Wednesday, Feb 12th, from 6-8 PM

Where: Learning Village

What: Aaron will be giving a 30 minute talk in conjunction with TechCocktail week and their other Sessions speakers.

RSVP here



CALLING ALL DESIGNERS: Join Aaron and other #vegastech designers for a Design Session

When: Thursday, Feb 13th, from 2-4 PM

Where: Work In Progress Garage, 6th Street

What: Aaron and local designers will get a chance to share their work, get group feedback, and join in on a design-centric discussion. This will be an awesome opportunity to meet Aaron and get his perspective on your own design work. This event is design focused and for area designers, product people and creatives who’d like to get a chance to talk with Aaron.

RSVP at this FREE eventbrite link here

For more info on Aaron Draplin, read our interview with him here.


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Brought to you with support of Downtown Vegas companies: Moveline, iDoneThis, Raster Media, Digital Royalty, TechCocktail, Wedgies and Work In Progress.

We just got off the line with Aaron Draplin and are inking the final details of his visit to Downtown Vegas. Aaron is visiting #vegastech on February 12th and 13th, and wants to see YOU at his talk on the 12th and his design session on the 13th. For Downtown residents and #vegastech companies this is an excellent opportunity to hear life-sized stories from Aaron and get real deal feedback on current projects. Here’s the full scoop:

Hear Aaron’s patented no BS talk!

When: Wednesday, Feb 12th, from 6-8 PM

Where: Learning Village

What: Aaron will be giving a 30 minute talk in conjunction with TechCocktail week and their other Sessions speakers.

RSVP here

CALLING ALL DESIGNERS: Join Aaron and other #vegastech designers for a Design Session

When: Thursday, Feb 13th, from 2-4 PM

Where: Work In Progress Garage, 6th Street

What: Aaron and local designers will get a chance to share their work, get group feedback, and join in on a design-centric discussion. This will be an awesome opportunity to meet Aaron and get his perspective on your own design work. This event is design focused and for area designers, product people and creatives who’d like to get a chance to talk with Aaron.

RSVP at this FREE eventbrite link here

For more info on Aaron Draplin, read our interview with him here.

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Brought to you with support of Downtown Vegas companies: Moveline, iDoneThis, Raster Media, Digital Royalty, TechCocktail, Wedgies and Work In Progress.