It wasn’t easy for brands to get in on the real-time social media action during the Oscars this year. Ellen’s twitter-exploding selfie, Gravity, Pharrell’s hat, an impromptu pizza delivery, and the fate of Leonardo DiCaprio’s Oscar nomination took up most of the attention. A few brands managed to score, and Pantene Pro-V won the red carpet with wedgies social polls and Jared Leto’s hair.
Pantene Pro-V built on their successful Oscars strategy from last year, promoting and riding the popular #WantThatHair hashtag to the top of the red carpet buzz. Jared Leto’s wavy man locks were perfect for the conversation and supported their larger marketing campaign.
While the red carpet had the world engaged, Pantene created a wedgies poll that included two photos of Leto, side-by-side, asking if people thought his hair should be up or down. Man up or Man Down? Their Facebook fans responded with over 26,000 likes, 1,100 shares, and 3,300 comments.
Here’s how it went down.
Pantene released this simple tweet about Jared Leto’s wavy hair using their hashtag #WantThatHair and quickly got 173 retweets and 224 favorites.
Realizing people loved to talk about Leto’s hair they got more specific and used Wedgies.com to ask whether people liked his hair up or down.
Choosing to share the poll with their Facebook audience they used their wedgies voting links and easily posted the wedgie on their page.
The Results: Man Up
Their audience responded immediately and in less than a day, their post had 10s of thousands of interactions, and over half of their active fans engaging with their post. It was close, but after over fifteen hundred votes the majority of 53% were in favor of Leto’s hair when it was up. More than a few of the Facebook commenters saying he reminded them of Amanda Bines with the hair down.
In fact, Pantene’s Oscar engagement was so popular it won top spot as “Best Runway Chatter” by Contently.
Win at the Next Real-Time Event
You can get the most out of the next conversation around a real-time event with wedgies social polls. Find a topic that you or your audience is interested in and create a question about it. It’s easy.
Pantene Pro-V used our custom branding feature to display their own brand colors and keep their whole campaign consistent. This is available under one of our paid options, but you can create a wedgies poll for free right now.
Give it a shot and let us know if you have any questions.
Google purchased Nest Labs for $3.2 billion in mid-January and lots of questions popped up about the deal. Citizens of the internet were discussing privacy concerns and whether or not it was a good deal. The Next Web reporter, Josh Ong, wrote an article covering the acquisition and created a Wedgies.com poll to embed in the article and share on their social channels.
$3.2 billion is a lot of cash. He wanted to know if his readers thought was a good deal so he embedded the Wedgie in his article. The Next Web shared the poll on their main Twitter and Facebook accounts and received over 1600 votes to find out where their audience stood on the issue.
On Site Poll for The Next Web
Once they had created the poll, it was easy to use an embed code and seamlessly include the Wedgie in their article above the comments section. The Next Web is wedgies pro user, which enables them to custom brand their polls so the color scheme matches their website and brand.
Sharing the Poll on Facebook
After embedding the poll, they shared it on Facebook via Wedgies.com’s open graph integration and got a bigger audience in on the question. They received 98 likes and 12 shares, getting them more votes AND more attention on their coverage of the deal.
Sharing the Poll on Twitter
A single Wedgies poll is easy to share across all channels so The Next Web didn’t waste any time tweeting their question. 25 retweets and 14 favorites quickly came their way. A few notable retweets came from Digiscope to their 5,000+ followers and Drew Benvie to his audience of over 10,000.
In the end, The Next Web pulled in 1,634 votes and found out that 64% of their engaged audience on this topic thought that $3.2 billion was a good deal. They generated conversations on all of their available channels and got a feel for what their readers thought which is useful in future coverage of the topic.
You Can Do it Too
The Next Web has been using Wedgies polls to engage their readers on everything from deals like this to Amazon Drone Delivery and Nadella taking the helm at Microsoft.
Matt Navarra, Social Media Director at The Next Web, says, ‘Wedgies polls are the best way for us to find out what people think about current events across all our channels. They’re simple to create, share, and vote on. I love being able to use images or GIFs with the polls.’
You can try Wedgies polls yourself right now to interact with your audience and find out what they think.